MorningWalk by Tom Ehrich
Marketplace Language April 13, 2011
I had an interesting exchange today with a Facebook connection who didn't like my use of marketplace language to reflect on church matters. I had written a piece about "customer service" and our need to do a better job of responding to people. He recoiled at the word "customer."
I understand that. My focus was on the word "service." But I can imagine many people not wanting to use words like "outcome," "accountability," "constituent," "marketing" and "lead generation" to consider a faith community's operations.
In general, I think we church people need to broaden our concepts, ideas, categories, tools and language. We need to get outside ourselves and to engage creatively with other people. To do that, we will need to ratchet down our in-house lingo. After all, there's nothing particularly holy about the ways we have been talking. Familiar, yes, and comfortable, but not holy and not necessarily any truer to God's nature.
What do you think?
FAITH Q & A
Q: Who deserves to "know the Truth"? Everybody? Some people?
A: I'm sure some Christians are convinced that only a small company of the select should have full access to God, namely, themselves and people like them. Keeping the many out has been a high priority for the few.
As I see it, if God's truth is what sets us free, then why would God intend only a few to be free and everyone else to be in bondage? That doesn't sound like our God. If God's true nature and true desires are an essential part of living into the fullness of our humanity, why would God intend only a few to be fully human and the rest to be subhuman?
That leaves the question, of course, of what we mean by "the truth." That opens another opportunity for exclusivity. But as I see it, the reality and nature and word and desires of God are all capable of being understood by children. Setting God's truth apart as something too complex and holy for most people seems to violate the Gospel.