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Tracking Results

Useful metrics will tend to track these kinds of behaviors:

Participation, such as:

  • Regular events (e.g. worship, Sunday School, Wednesday supper, ongoing groups' meetings)
  • Annual events (e.g. retreats, beach weekend)
  • Ad hoc events
  • Do members seem more or less engaged in congregational life?
  • Has any faith-related participation shifted to opportunities outside the congregation? Why?
  • Do some members (age group, gender group, socioeconomic group) seem more or less engaged than others?

Ministries, such as:

  • Sunday School teachers and how many calls it took to recruit annual staff
  • Volunteers for ongoing mission work (e.g. Habitat house)
  • Volunteers for ad hoc mission work (e.g. assist flood victims)
  • Acolytes and how many calls it took to recruit them
  • Distribution of participation (new members, longtime members, women, men, age cohorts)

Giving, such as:

  • Pledge data
  • Special appeals
  • Ongoing mission appeals
  • Capital projects